Despite GDPR: Up to 70% Analytics Opt-in rates – why extensive testing is worth every minute of effort
There have been doomsday predictions evoking the end of web analytics when GDPR was set in place. Months of uncertainty followed until the European Court of Justice confirmed a first instance decision from Germany. So called “Planet49-judgement” made clear: Consent is needed for any not strictly necessary cookie! What many local data protection authorities demanded … Read more