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Frederik Werner

Announcing: The DHL Analytics Summit

Let’s be honest: There are a couple of things people criticize about many conferences, including digital analytics events. According to them, events like this are often organized by tool vendors and sometimes seen as little more than a marketing event disguised as a conference. The headline keynotes, those people say, are then often paid sponsor … Read more

Implementing Adobe Web SDK into WordPress, Part 1: Data Layer

There is a new kid on the block of digital analytics implementations! Adobe has been tirelessly at work developing their libraries, like AppMeasurement for Adobe Analytics or AT.js for Adobe Target, until the challenges in today’s climate of server-side tracking forced them to rethink how data should be collected from web browsers. This was when … Read more