Let’s be honest: There are a couple of things people criticize about many conferences, including digital analytics events. According to them, events like this are often organized by tool vendors and sometimes seen as little more than a marketing event disguised as a conference. The headline keynotes, those people say, are then often paid sponsor slots, and the topics are very vendor-friendly. On top of that, the cost of admission is often very steep.
If you know the members of the analytics team at DHL, you will know that we love our craft and enjoy sharing knowledge and experiences. Since we have the power of one of the largest brands on the planet behind us, why shouldn’t we just organize our own event? That’s how the idea for this event was born.
The concept is very simple: We want to hear people we deeply respect talk about the topics that are relevant to them. No restrictions on what can be said, no vendor guidelines to follow, just pure opinions from some of our best friends. While we approach each speaker with a topic idea in mind, everybody is free to cover something more relevant to them.
As we don’t have any interest in collecting leads or generating marketing traffic, we will host the event as an open stream on YouTube. No sign-up required, no weird client to install, just open YouTube and join the discussions in the chat! Speakers will either join us in person at our DHL Innovation Center or live from afar, so we welcome any interactivity.
If you would like to either speak at this event or nominate a speaker, please use this form to submit your idea: https://forms.office.com/r/2zf752TgZM
The agenda will be shared and updated below as we get closer to the event. We can confirm that the event is happening on December 1st, 2022, from 13:30-21:00 CET. Make sure to block that time in your calendar, we’re excited to have you join us! 😀
Image credit: Paxson Woelber, CC BY-SA 4.0 https://creativecommons.org/licenses/by-sa/4.0, via Wikimedia Commons
Fromer practice Lead Analytics at DHL with more than a decade of experience in Digital Analytics.
Most know for his analytics blog https://www.fullstackanalyst.io/
Great action! I am glad that you are organizing the Summit.
Really very exciting. I’ve seen that there are some high profile speakers lined up by now. Are there any topics that you can share with us already?