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Announcing: The DHL Analytics Summit
Let’s be honest: There are a couple of things people criticize about many conferences, including digital analytics events. According to them, events like this are often organized by tool vendors and sometimes seen as little more than a marketing event disguised as a conference. The headline keynotes, those people say, are then often paid sponsor…
Implementing Adobe Web SDK into WordPress, Part 4: Adobe Target for Personalization
This is the fourth and final post of our series on implementing Adobe Analytics and Adobe Target into this WordPress blog through the Adobe Web SDK. In the previous posts, we have utilized Adobe Target to collect data from this page and show recommendations through the Web SDK. In this post, we will take yet…
Implementing Adobe Web SDK into WordPress, Part 3: Adobe Target for Recommendations
This is the third post in our series of implementing Adobe Analytics and Adobe Target into this WordPress blog through the Adobe Web SDK. In the previous posts, we first built a custom data layer and then integrated Adobe Analytics through the Web SDK. In this post, we want to go even further and try…