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Let’s be honest: There are a couple of things people criticize about many conferences, including digital analytics events. According to them, events like this are often organized by tool vendors and sometimes seen as little more than a marketing event disguised as a conference. The headline keynotes, those people say, are then often paid sponsor … Read more

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This is the fourth and final post of our series on implementing Adobe Analytics and Adobe Target into this WordPress blog through the Adobe Web SDK. In the previous posts, we have utilized Adobe Target to collect data from this page and show recommendations through the Web SDK. In this post, we will take yet … Read more

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This is the third post in our series of implementing Adobe Analytics and Adobe Target into this WordPress blog through the Adobe Web SDK. In the previous posts, we first built a custom data layer and then integrated Adobe Analytics through the Web SDK. In this post, we want to go even further and try … Read more

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Welcome to the second part of our adventure of bringing Adobe’s new and shiny Web SDK into this WordPress blog! In the previous post, we have taught WordPress to expose meta data about posts and pages in a custom-defined data layer object and load Adobe Launch. Now we want to integrate Web SDK in to … Read more

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There is a new kid on the block of digital analytics implementations! Adobe has been tirelessly at work developing their libraries, like AppMeasurement for Adobe Analytics or AT.js for Adobe Target, until the challenges in today’s climate of server-side tracking forced them to rethink how data should be collected from web browsers. This was when … Read more

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There have been doomsday predictions evoking the end of web analytics when GDPR was set in place. Months of uncertainty followed until the European Court of Justice confirmed a first instance decision from Germany. So called “Planet49-judgement” made clear: Consent is needed for any not strictly necessary cookie! What many local data protection authorities demanded … Read more